Image by Aleksander Vlad
Casestudy:
Erin Cope Digital Marketing
Branding + Website Design

Starting a new business can be daunting. What about starting a business as an assistant for someone starting a business? That's what this owner and VA set out to do! 

Her mission is to help budding photographers tackle the overwhelming amount of tasks and responsibilities that comes with building a business by taking care of tasks that are not in the photographer's zone of genius. 

Erin Cope reached out to help her create and design a laid-back, comforting and safe feeling brand to provide the best support to her ideal audience. 

What we did 

Together we dove deep into what the founder envisioned for her brand. We identified who her ideal client was and how she would best serve them. We discussed branding and colors, she is based out of AZ but said she wanted her clients to feel like they were on vacation in malibu. I designed her mood board to fit the style. 

We went on to create her brand board with all the elements she will use in her social media, emails, and other marketing materials. 

Erin's new website now has a look and feel that evokes comfort and relaxation - essentially how she wants her clients to feel when they work with her. She evokes the trust and comfort that their business will be in good hands. 

moodboard.jpg

Denise was so great to work with for my new VA business website! She asked a lot of really great questions to gauge my style and asked about my goals. She created a beautiful logo for me! Outstanding work - the site is better than I could have imagined the colors, the style, the professionalism everything is gorgeous. As a designer and artist myself I can be VERY hard to please and she hit the nail right on the head. Plus she had it done in literally just a couple of days. 10/10 I will definitely be working with Denise on my other business endeavors!

- Erin, Erin Cope Digital Marketing

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